Resources to Create Your Own Flywheel
Templates, playbooks, and tools used by the Flywheel team.
Skills Templates
Open-source Claude Code skills for marketing, content, and GTM workflows.
New Media Playbook
The strategic guide to building a content engine that compounds pipeline.
Content Globe
Explore the interactive map of founder content networks and connections.
From the Blog
Insights on LinkedIn growth and content strategy.
What Is Answer Engine Optimization (AEO) for B2B Founders?
AEO is the practice of structuring content so AI answer engines like ChatGPT cite you when buyers ask. Here is how B2B founders and the teams who carry their message win it.
Can AI Write LinkedIn Content That Sounds Human?
AI can draft LinkedIn posts fast, but only human-shaped editing makes them sound like the real person behind them, a founder or executive, instead of generic slop.
Should Founders Post From Their Personal Profile or the Company Page?
Post from your personal profile, whether you are a founder, exec, operator, or GTM leader. On LinkedIn it earns more trust, more engagement, and more pipeline than the company page. Keep the page as a credibility backstop and the required parent for Thought Leader Ads.