Flywheel
    Home/Glossary/TOFU / MOFU / BOFU
    GTM & pipeline

    TOFU / MOFU / BOFU

    TOFU, MOFU, and BOFU are top, middle, and bottom of funnel: the three content layers that move a buyer from awareness to a buying decision.

    Related terms

    Bottom-of-Funnel Content

    Bottom-of-funnel content is content aimed at buyers who are already evaluating, designed to convert attention into pipeline.

    Demand Generation

    Demand generation is creating and capturing buyer interest in a category and a company over time.

    Content Pillar

    A content pillar is a core recurring theme a founder owns, used to keep content focused and cumulative.

    All terms
    AI-Assisted ContentAnswer Engine Optimization (AEO)Bottom-of-Funnel ContentBuild in PublicCarousel (LinkedIn)Co-CitationCompounding ContentContent AtomizationContent Atomization RatioContent EngineContent FlywheelContent PillarContent RepurposingDemand GenerationEditorial CalendarEngagement-to-PipelineFounder AuthorityFounder-Led ContentFounder-Led MarketingHook (LinkedIn)Inbound (Demand)LinkedIn GhostwritingPersonal Brand (B2B)Personal Profile vs Company PagePipeline (B2B)Proof of Humanity (Content)Self-Reported AttributionThought Leader AdsThought LeadershipTOFU / MOFU / BOFUVoice ImprintWord-of-Mouth Engine

    Build your content flywheel

    Turn founder expertise into compounding pipeline. See how Flywheel can help.